Munich, October 6, 2009. They have never appeared together at the same event in Germany: the visionaries of Enterprise 2.0. The keynotes of Don Tapscott, management guru and author of the book "Wikinomics", of Soumitra Dutta, Insead Professor and consultant to the World Economic Forum, and of Jesse James Garrett, American star designer of the digital age and the man who coined the term "Ajax", will not only be exciting; the protagonists' theories will also be the topic of hot discussion.

 
"Internet-based collaboration between companies is changing the entire global economy." In his keynote presentation titled "How Mass Collaboration Changes Everything," Don Tapscott explains how comprehensive Internet-based collaboration will change companies' rules, processes, organizations and business models. He also talks about his new book, "Rebuilding the World".

In it, he explains how the world's major corporations and organizations can adapt to these drastic changes and how they can deal with major challenges, which are triggering phenomena such as the global economic crisis, terrorism, climate change, the aging population and issues such as the energy supply. The 62-year-old Canadian is considered one of the most important visionaries and pioneers of the digital economy. The Management Professor at the Joseph L. Rotman School of Management in Toronto is founder and CEO of the consulting firm New Paradigm and Chairman of the "nGenera" Think Tank, which he also founded.

"It is about creating systems that work the way people work. Otherwise, they won't be used." This sentence by Jesse James Garrett could serve as a slogan for his entire body of work. In his keynote titled "Customer Experience as a Business Enabler of the Future," he will talk about the "ultimate user experience IT companies should create for their customers."

Garrett knows what he is talking about: He coined the term "Ajax", which describes the rapid exchange of data between Internet browsers and servers. As a result, Garrett is one of the fathers of the "smart" browser, something most people now take for granted. For this reason, he was awarded the renowned Rave Award for Technology from Wired Magazine.
 
"Today is a time for change - radical change. Innovation is the only way forward for survival and growth - especially for large market leading firms. But how do you make a mammoth run like a gazelle?" Soumitra Dutta, Professor at the European Business School Insead and consultant to the World Economic Forum, will answer this question citing several examples of corporations that have undergone radical change. "I will discuss how powerful trends such as globalization and virtualization are reshaping the social, economic and political landscape," promises Dutta.
 
The central theme of the discuss & discover Conference, which is the most important IT congress of the year, is "Collaboration at Work". With more than 100 CEOs and CIOs from IT user companies, IT manufacturers and several experts of world renown, the conference features a wealth of information for IT decision-makers that remains unrivaled to date. Leading representatives of the IT community will discuss the latest hot topics at the highest level in compact, practice-oriented sessions: What will the IT infrastructure of the future look like? How will IT departments and computer centers be set up in the future given developments such as cloud computing and virtualization? What safety requirements will have to be taken into consideration?

How can we meet the need for added transparency and increased collaboration? In additional to international masterminds, the conference will allow leading speakers from companies such as Amazon, Cisco, Dell,  Deutsche Telekom, Gartner, Google, Kaspersky, Microsoft, Nokia and Vodafone to explain how the next generation of information technology will be acquired and how it will influence our private and working lives.