LOS ANGELES, Oct. 2 /PRNewswire/ -- Digital Media Wire today announced additional speakers and an up-to-date agenda for the most recent edition of the Digital Music Forum West (www.digitalmusicforum.com/west), to be held at the Hollywood Roosevelt Hotel in Los Angeles on October 7-8th, 2009.

Much like the wildly popular TV show, American Idol, this year's Digital Music Forum West will feature the latest contenders in the ongoing digital music battle to win the hearts and checkbooks of the multi-billion dollar music industry.

While piracy maintains a 95% market share for digital music, it now faces increased competition from free music streaming from the likes of Imeem, MySpace Music, Spotify, and many of their ilk that survive from one VC paycheck to the next in hopes of finding a sustainable business model. Meanwhile, more recently, mobile music iPhone apps that compete indirectly with the iPod/iPhone - were approved by the very company that makes the device.

"By having key stakeholders and players from the industry leading the debate at our event, we aim to help emerging music business models, which have received so much attention and investment, address the chaos and uncertainty rampant in the new music industry to assess the chances of their survival," said Ned Sherman, CEO of Digital Media Wire. "Everyone knows, it is who you know as much as what you know, and at Digital Music Forum West, any participant can walk away with both."

The two-day event is the industry's only comprehensive digital music conference focused on the evolution and future of digital music. The conference agenda, which includes senior participants from all the major labels, leading indie labels, social networks, online music retailers, mobile companies, artists and association heads, includes top keynotes, discussions and panels on topics including mobile apps, the state of the digital union, the future of Internet radio, online video, digital innovation, investments, the digital copyright debates, social networking, music blogs and games and music.

Attendees are over 300 senior decision-makers from record labels, music publishers, producers and distributors, technology companies, wireless companies, rights organizations, industry bodies, radio, advertising, attorneys, artists, investors and venture capitalists.

Event sponsors and media partners include Loeb & Loeb LLP, Manatt, Phelps & Phillips, Rovi Corporation, RightsFlow, Cisco, Dada Entertainment, Davis Wright Tremaine, Digital Media Association, NVPR, Filter Magazine, KCRW, A2IM, UCLA Anderson School of Management, Hypebot.com, Aquarium Drunkard, Music Connection, Parks Associates, TAG Strategic, Canadian Music Week, New Music Tipsheet, PR Newswire, MultiVu, AFTRA, and EMF.

For complete agenda, registration and event details please visit: http://www.digitalmusicforum.com/west.